Oticon A/S: Spaghetti Organization and Beyond |
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"Hearing aids are not the core of what this company is about. It's about something more fundamental. It's about the way people perceive work. We give people the freedom to do what they want."1 - Lars Kolind, CEO (1988 - 1998), Oticon A/S "It sounds like the corporate paradise of the future. Workers organize themselves, coalescing around natural leaders and gravitating to the most exciting projects. There are no middle managers, no hierarchies, no fixed assignments…. But some things have clearly changed. Everyone has a boss to whom they report and they no longer have total freedom to choose projects… A degree of freedom sparks creativity, but workers also crave leadership."2 - BusinessWeek3, August 20, 2007 Putting People First
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1] Polly Labarre, "This Organization Is Dis-Organization,"www.fastcompany.com, September 11, 2008. |
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